Centara Proudly Appoints New Assistant Vice President - CRM & Customer Service

Centara Hotels & Resorts, Thailand's leading hotel operator, is pleased to announce the appointment of Pannarat Tantrativud to the position of Assistant Vice President - CRM & Customer Service.

In her new role, Pannarat will be responsible for leading Centara’s CRM and loyalty strategies, as well as the Customer Contact Centre, ensuring optimal customer service, relationship management, retention and commercial returns. 

Prior to joining Centara, Pannarat graduated with a Master of Marketing degree from Monash University in Australia and held a number of leadership positions across a diverse, multi-industry background such as Finance & Insurance, Entertainment, Retail and Digital Banking & Online Marketplace. Most recently, Pannarat held the General Manager position at Scale 360 Co., Ltd. where she oversaw the digital banking & online marketplace business with a focus on high quality customer offerings and global online business expansion opportunities.

Pannarat will report directly to Tom Thrussell, Vice President - Brand, Marketing & Digital of Centara Hotels & Resorts, who said “We are delighted to welcome Khun Pannarat to the Centara family. We are confident that her diverse background and experience will make her a valuable asset to our team, and greatly contribute to the success of Centara Hotels & Resorts, as we continue to provide truly exceptional and personalised experiences for our guests.”

“It is an honour to join Centara Hotels & Resorts as Assistant Vice President - CRM & Customer Service. I look forward to sharing my years of experience, expertise and multi-industry knowledge with our team, and working together to ensure our customers always receive the highest level of service and hospitality,” said Pannarat Tantrativud, Assistant Vice President - CRM & Customer Service of Centara Hotels & Resorts.

Centara continues to introduce its unique brand of Thai-style hospitality and world-class service to new destinations around the world. The appointment of Pannarat Tantrativud aligns with the company’s vision of providing world-class service and personalised experiences to every customer and its goal of becoming a top 100 global hotel operator.