40 years’ experience of providing best-in-class tailored service
Centara has been established for more than 40 years, almost four decades, developing a vast portfolio of brands regionally in Thailand and internationally in unique destinations. The expansion of Centara properties continues as we maximize each hotel investment and benefit from dynamic sales. Differentiated by singular design, exceptional care and strategic approach, Centara is your choice partner.
| SINCE | HOTELS | OFFICES | COUNTRIES |
| 1983 | 92 | 16 | 30+ |
Meet the family
Discover story-driven hospitality dedicated to creating personal moments and enduring memories in...
Immerse in a destination of happenings and explore authentic experiences enriched by every moment at...
Enjoy delightful pleasures and personable, warm service from the heart. Everything you need is right...
Uncover new horizons and experience something extraordinary at unique hotels designed to inspire and...
Centara Life hotels and resorts elevate the essentials, combining value and comfort with the best...
The modern hotel experience, reimagined as a smart social hub and fun community space where...
Area of Expertise
Themed Resorts
Centara is an expert in bringing immersive, experimental entertainment to life at themed resorts. Taking inspiration from the lost world of jungles to a mystical land where magic carpets exist, selected properties feature water parks and adventure attractions that appeal to all ages.
Family-centric Hospitality
Centara makes it a priority to welcome families with genuine warmth. Our family-orientated properties will always feature spacious multi-bedroom accommodations, dedicated facilities for both kids and teens, fun entertainment, such as water parks, and child-friendly policies, too.
World-class Dining
Centara properties are renowned for their diverse selection of restaurants and bars, which become essential to the travellers, as well as the locals. In delivering memorable dining experiences, we create venues that generate long-term success.
MICE Specialist
With a wide variety of venues within our properties worldwide, Centara is the best place to host meetings and events. The latest equipment, bespoke services and creative catering all combine to ensure every need is met and excelled.
The Centara Difference
Both Owner & Operator
Both Owner & Operator
Centara is treating properties as assets, not just as Hotels
41% rooms owned, 59% rooms managed.
Uniquely placed to understand both roles, especially owner priorities and concerns.
Actively listens to owners' needs providing flexibility and an honest, personalised approach to achieving common goals.
Robust Operational Structure
Robust Operational Structure
Standards and results-driven operation culture.
Driven through corporate executive management and regional director of operations.
Accountable General Managers with diverse, relevant and aggressive KPIs.
Daily, weekly, monthly and quarterly reporting oversight and review.
Global Sales & Marketing Network
Global Sales & Marketing Network
Over 300 persons
21 Offices worldwide
Covering 30+ countries globally
Global Connectivity & Distribution
Global Connectivity & Distribution
Access to partners & customers globally through advanced B2B and B2C distribution network
• Industry leading channel management capabilities
• Seamless connectivity to:
- ◦ International travel partners
- ◦ Global wholesale partners
- ◦ Online travel agents
• Dynamic and static rate availability
Sophisticated Web & Mobile Platforms
Sophisticated Web & Mobile Platforms
Brand website built on Industry-leading open source content management system
Customer experience platform and personalisation engine
International Social Media
International Social Media
Platforms with the highest followers among Asian hospitality brands
Leading Loyalty Programme
Leading Loyalty Programme
Over 7 million CentaraThe1 members globally.
Access to over 16 million The1 members.
CentaraThe1 members visit Centara hotels 1.2 times more frequently than non-members and spend on average 30% more per stay.
Our Services
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Operation Plan -
Sales & Marketing Plan
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Restructure & Training
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Pre-opening Plan
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Technical Services
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Financial Modeling
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Marketing Study & Feasibility
Our Extended Family
Centara hotels and resorts is a member of the Central Group of Companies with a turnover of USD 11 billion in 2019.
