Centara Hotels & Resorts, Thailand’s leading hotel operator, will observe the upcoming Songkran Thai New Year period by wearing colorful traditional dress. Visitors and guests to the company’s properties are treated daily to graceful Thai service and cultural traditions that have become Centara’s hallmark; this Songkran, 13th – 15th April, they can enjoy the added delight of seeing staff dressed in the beautiful costumes of historic Siam.

“Thailand’s world-famous, genteel hospitality is at the heart of our company culture,”

said Centara’s Chairman of the Board Suthikiati Chirathivat about the idea.

“What better way to emphasise our unique Thai-ness than trading our uniforms for charming, traditional costumes over the Thai New Year. It is our way of wishing our guests, partners, and friends a happy and healthy festive season.”

All 33 of Centara’s hotels and resorts within Thailand are taking part in this celebration and guests are invited to enjoy festive dining options or a relaxing stay over the Songkran period, where they will receive the inimitable Centara Thai welcome.