Centara has inked an MOU with Asia Investment, Development & Construction Sole Co (AIDC), an investment and construction company in Laos, for management agreements for three hotels in Laos with a combined total of 214 keys in Vientiane and Luang Prabang.

The three hotels will be operated under three brands in the Centara Hotels & Resorts portfolio: close to Luang Prabang airport and tourist attractions will be Centara Grand, the upper upscale hotel comprising premium rooms, leisure and meeting facilities. Targeting the more cost-conscious traveller in Luang Prabang will be a Centra by Centara hotel.

Centara’s latest COSI-branded hotel will be arriving in Vientiane. COSI is the affordable lifestyle brand for the tech-savvy and connected traveller and it will offer a distinctive and localised experience in Vientiane.

Suthikiati Chirathivat, Centara’s chairman of the board, said:

“This signing ceremony demonstrates our commitment to expansion in Asia as we continue to develop our portfolio internationally. With the expertise from a country leader in development like AIDC and Centara’s record of delivering and inspiring extraordinary guest experiences, we are very excited to be partnering for success on these three exciting projects in Laos.”

The three hotels will be operated under three distinct brands in the Centara Hotels & Resorts portfolio: in close proximity to Luang Prabang airport and major tourist attractions will be Centara Grand, the upper upscale hotel comprising premium rooms, leisure and meeting facilities. Targeting the more cost-conscious traveller in Luang Prabang will be a Centra by Centara hotel, a quality value offering in a convenient city location whilst the latest COSI branded hotel will be arriving in Vientiane. COSI is the affordable lifestyle brand for the modern tech-savvy and connected traveller and it will offer a distinctive and localised experience in Vientiane.

Pheutsapha Phoummasak, president of AIDC Laos, added:

“Luang Prabang and Vientiane are very popular destinations for both Thai and international travellers thanks to their perfect blend of historic legacy, wonderful sceneries and modern infrastructure. We are excited to partner with a Centara to bring their trusted brands to these cities and further promote the tourism potential of Laos.”

This latest development is in line with Centara’s expansion strategy and will see Centara’s hotel count in Laos reach four with Centara Plumeria Resort Pakse already under development and scheduled to open in 2020.

From left to right:

1. Uaychai Khuhakarn - Senior Vice President-Corporate Development of Central Group
2. Adul Chaiprom - Vice President of AIDC
3. Dan Chinsupakul - Advisor to Chairman of the Board
4. Pheutsapha Phoummasak - President of AIDC
5. Suthikiati Chirathivat - Chairman of the Board
6. Suparat Chirathivat - Executive Vice President-Corporate Development of Central Group
7. Dr Ronnachit Mahattanapreut - Senior Vice President-Finance & Administration
8. Markland Blaiklock - Deputy Chief Executive Officer