MISSION
To provide locally-relevant, Thai-inspired experiences in each of our global destinations, delighting guests through a blend of innovation, authentic family values and the unique passion of Centara’s people, whilst maintaining a commitment to sustainability
CEO Message and Commitment
"Centara intends to operate ethically and sustainably across our entire portfolio. We are committed to sustainable practices throughout our hotel operations, whilst delivering an exceptional level of Thai hospitality for our guests. Companies that respond effectively to the challenges of sustainability can gain a competitive advantage and increase share value. We strive to develop sustainable hospitality strategies and encourage sustainability wherever we operate."
Mr. Thirayuth Chirathivat
Chief Executive Officer, Centara Hotels & Resorts
Our Achievement
Centara has now become the first Thai hotel group to achieve full GSTC Certification. Achieving GSTC Certification across all 42 of our properties is a proud moment for Centara and a testament to our unwavering commitment to responsible hospitality. Sustainability is not just a goal—it’s a core value that shapes how we operate, care for our guests, and support the communities we serve.
Centara's Sustainability Journey
2009-2025
2009 : Sustainability Journey Begins
2009 : Sustainability Journey Begins
2014 : Green Hotel Standards
2014 : Green Hotel Standards
2016 : Going Greener & My Green Day Program
2016 : Going Greener & My Green Day Program
2018 : Eliminating Single-Use Plastic
2018 : Eliminating Single-Use Plastic
2019 : P-O-P Fish
2019 : P-O-P Fish
2020 : Set up Environmental Target
2020 : Set up Environmental Target
2021 : Centara EarthCare
2021 : Centara EarthCare
2022 : Committed to Net Zero Goals
2022 : Committed to Net Zero Goals
2024 : Revised GHG and Energy Target
2024 : Revised GHG and Energy Target
2025 : 100% GSTC Certified
2025 : 100% GSTC Certified
Centara EarthCare
As the first Asian hospitality group to align its internal standards with the Global Sustainable Tourism Council (GSTC), Centara Hotels & Resorts leads the region in mindful travel. Our Centara EarthCare standard is fully recognized by the GSTC and structured around its four pillars: Environment, Social, Cultural, and Management. This weaves strict international criteria directly into our core operations, ensuring a globally certified approach to environmental and social responsibility
Policy
We have a comprehensive set of policies and guidelines governing our sustainability practices, and we are committed to operating our business at a high degree of ethical, social, and environmentally responsible standards while providing an exceptional level of authentic Thai hospitality to our guests.
Our Performance
Drive sustainable hospitality strategies to maximize impact on global GHG reduction and promote low-carbon business practices.
- 45% of company-owned hotels have installed solar panels
- 25 hotels have vegetable and herb gardens for hotel use
Promote societal sustainability by enhancing individual and community well-being, while improving workplace quality for employees
- 123 local communities were uplifted through financial and in-kind support
- Provide14,621 training courses for our employees
Uphold strong governance through transparent, accountable, and ethical operations, with public disclosure aligned to international standards
- Corporate governance assessment rating at the level of “Excellent”
- 75% of tier 1 suppliers have undergone
ESG risk assessment
JOURNEY RESPONSIBLY, STAY BEAUTIFULLY
Every small action shapes our global future. At Centara, we invite you to join us on this journey with these simple, sustainable practices during your stay.
Saving Energy
- Remove your card when leaving to auto-turn off lights and AC.
- Unplug electrical appliances when you are not using them.
- Set your room thermostat to a comfortable 25°C
Conserve Water
- Opt for a rejuvenating shower instead of a bath.
- Join our "Going Greener" program by using towels and bed linens for more than two nights to help us conserve water
- Turn off the tap while brushing your teeth or shaving
Reduce & Segregate Waste
- Drop empty plastic bottles into our ‘POP Fish’ bins for upcycling.
- Choose refillable bottles and decline single-use straws or bags.
- Fill your plate in smaller portions at the buffet line. You are always welcome to return for seconds
Support Local
- Buy souvenirs and handicrafts directly from local artisans and community markets
- Choose service providers and guides from the local community
- Explore nearby family-owned eateries and markets to enjoy authentic local flavors
Respect Culture
- Enrich your journey by embracing local traditions and showing respect for our community's culture
- Always request permission before photographing local people, children, or sacred ceremonies
- Learn simple local greetings to show appreciation for the local culture
Protect Biodiversity
- Do not buy products made from ivory, turtle shells, coral, or endangered species
- Choose tours and sanctuaries that respect animal welfare
- Stay away from places that use wild animals for entertainment, make them perform, offer rides, or let you touch them
- Watch wild animals from a safe distance. Never touch, chase, feed, or handle them
Our Highlights
Renewable Energy - Solar Panel
Renewable Energy - Solar Panel
The installation of solar panels is one of the most impactful renewable energy initiatives driving our sustainable business operations and corporate greenhouse gas reduction goals
Renewable Energy - T.O.B.Y. (Turn Organic by You)
Renewable Energy - T.O.B.Y. (Turn Organic by You)
The T.O.B.Y. system is one of our innovative renewable energy solutions that transforms organic food waste into biogas—promoting clean energy generation while simultaneously enhancing waste management practices.
Water Stewardship – Going Greener & My Green Day
Water Stewardship – Going Greener & My Green Day
These initiatives invite guests to reuse bed linens and towels, helping reduce water consumption and the use of cleaning chemicals.
Waste Management - P-O-P Fish "Plastic Only Please!"
Waste Management - P-O-P Fish "Plastic Only Please!"
Help raising awareness and highlight the importance of plastic waste management, Centara Hotels & Resorts introduced the P-O-P Fish as a symbol of plastic waste separation.
Waste Management – Reducing Single-Use Plastics
Waste Management – Reducing Single-Use Plastics
Replacing single-use plastic packaging and products across guest service areas with eco-friendly alternatives made from natural or compostable materials. In addition, we actively collaborate with our suppliers to adopt reusable and returnable packaging systems.
Waste Management – NO Bin Day
Waste Management – NO Bin Day
The project focuses on driving behavioral change by removing food waste bins from employee canteens. This approach allows employees to self-portion their meals based on their actual needs while committing to zero plate waste.
Biodiversity Stewardship – Green Areas & Vegetable Gardens
Biodiversity Stewardship – Green Areas & Vegetable Gardens
Transforming unused spaces into vegetable gardens. These gardens not only supply fresh produce but also create habitats for bees and pollinators, contributing to the promotion of biodiversity in the area.
Biodiversity Stewardship - Coral Reef Restoration
Biodiversity Stewardship - Coral Reef Restoration
The Maldives’ property collaboration with the experts has implemented coral reef ecosystem restoration around the hotels through coral transplantation methods.
Career Opportunity Creation - Vulnerable Groups
Career Opportunity Creation - Vulnerable Groups
Partner with the Asia-Pacific Development Center on Disability and the Rashid Center for People of Determination to provide training and internship opportunities, with pathways toward long-term employment within the company.
Cultural Heritage - Local Hero
Cultural Heritage - Local Hero
To support and promote the unique culture of local communities, including traditional crafts, cuisine, and performances. This program offers guests the opportunity to experience and learn about the diversity of local cultures through activities or workshops
Cultural Heritage - Welcome Wish
Cultural Heritage - Welcome Wish
Under the Centara brand, guests are given a sheet of gold leaf to place on the elephant statue as a symbol of auspiciousness when checking in. The tradition of gold leaf application is incorporated as part of the guest welcome experience
Sustainable MICE
Designed as part of our commitment to sustainability, the EarthCare package not only aligns seamlessly with your own ESG initiatives but also elevates your MICE event experience by making a positive environmental impact. With sustainable catering, eco-friendly meeting materials, and green venues and facilities, we ensure your event contributes to a more eco-conscious world while leaving a lasting impression on your attendees. Join us in making every meeting a step towards a greener future.
